The 6th edition of All for Content, the leading event for Brand and Content Management solutions for businesses, was held on 02 and 03 July at the Newcap Event Center.
Over 2 days, 1.400 visitors had the opportunity to attend 30 conferences, 35 workshops and several VIP events to understand why and how Brand Content has established itself as an indispensable element for brands.
On this occasion, Keepeek was one of 60 exhibitors offering a solution for :
During the exhibition, we had the pleasure to lead 3 workshops on the themes of Brand Management and AI.
Did you know? Today, a Marketing Director has to face a worrying reality: 75% of companies worldwide have off-brand content. And this inconsistency can seriously damage your brand's image and impact.
In this workshop, Guillaume Renaud - Sales Director - and Thomas Larzillière - CEO of Keepeek - allowed participants to discover how Keepeek and Papirfly have helped several clients to overcome this challenge by accelerating the creation of their branded content.
We showed them how our solutions centralise Brand Content and resources in a single, online portal, making them easier to manage and strengthen the consistency of corporate communications.
We also discussed the effective management of digital assets by Marketing teams, enabling secure storage, optimal organisation and easy accessibility for both teams and partners.
Finally, we showed them how to use templates to quickly and easely create customisable and localisable content, enabling them to adapt their messages to different audiences in just a few clicks.
For the first time in France, we introduced them to Papirfly, Europe's leading Brand Management solution.
We were also invited by our partner Activo to take part in 2 workshops.
During the first one, Thomas Larzillière was able to speak about the contributions of DAM for brand asset management.
Indeed, by centralising and organising all brand's digital assets, such as images, videos, logos, documents... DAM solutions enable Marketing teams to effectively manage their content and easily share it. This ensures brand consistency across all communication channels. What's more, by facilitating quick access to relevant media, they contribute to more effective personalisation of content and campaigns, enabling brands to better target their audience and improve consumer engagement.
In this second workshop, participants were able to discover the importance of AI in the DAM sector, the latest innovations in terms of integrations as well as the concrete benefits of AI for users.
Thanks to AI, companies are able to automate and optimise the management of their digital assets, making it easier to search, classify and distribute content. AI can also be used to analyse user behaviour to personalise recommendations and improve customer engagement. By combining AI with DAM, companies can offer a more fluid, efficient and personalised customer experience, thereby strengthening their relationship with their target audience.
During his speech, the CEO of Keepeek gave an exclusive presentation of our new Auto-Tagging module, developed with ChatGPT-4o, and the amazing results achieved by our customers.
Are you looking for a powerful solution to help you organise, manage and distribute your multimedia content? Or an effective tool to manage your brand image?
Don't wait any longer and contact us for a personalised demonstration!
Find out how Keepeek optimises your content management, simplifies media collection and automates their distribution across all your channels.
